West Creek Media, armed with sunscreen, water, and the Clean Swell app, entered Will Rogers State Beach this past Saturday morning along with Heal the Bay, Gruen Associates (Thanks, Kevin, for being site captain), Girl Scouts, St. Genevieve School and other awesome community members to participate in International Coastal Cleanup Day. With nearly 800,000 volunteers worldwide helping to collect more than 18 million pounds of trash last year, this year’s effort is sure to be another success. Many thanks to everyone at Tower 15 (photo below) for braving the heat and making Will Rogers State Beach beautiful. Our site alone had: 270 volunteers, 60 of which brought their own supplies (thanks!), 146 pounds of trash collected, 40 pounds recyclables, and our most unusual item was a chessboard. International coastal cleanup occurs every third Saturday in September along more than 25,000 miles of coastal and inland shoreline.